When he came back and shared the story with our team, there was a quiet moment of joy in the office. We could almost picture that little girl’s excitement, her eyes full of wonder as she opened her Jolly Hopper box each month. That small sentence — “I liked the toys so much” — reminded us that behind every delivery is not just a subscription or a service. It’s a connection. A moment of happiness that we’re lucky to be part of.

But as a parent, I’ve realised that access is smarter than ownership in many cases. My child doesn’t care if a toy is “ours”—what matters is the joy of playing and learning. If we expand this mindset beyond toys, we could reduce waste, save money, and create a more circular economy where goods are shared, reused, and valued longer.